Formula 1 and Snap have announced a multi-year extension to the global partnership the two firms agreed to in the middle of the 2017 season. The deal will run for multiple years, and increase Snapchat’s coverage of Grand Prix events from just seven in 2017 to at least 10 in 2018 and beyond. The 2017 […]
Formula 1, the pinnacle of motor sport, is set to launch F1 TV early in the 2018 FIA Formula 1 World Championship season, an innovative way for fans to enhance and enjoy their experience of Grand Prix racing. F1 TV is Formula 1’s over the top (OTT) platform and marks F1’s biggest investment in […]
Heineken has launched the Heineken Chatbot on Facebook Messenger, which provides an engaging platform that invites consumers into the premium, innovative and exciting world of Formula 1. The Chatbot, developed by Publicis Media Content and Space66, is part of Heineken’s through-the-line Formula 1 ‘More Than A Race’ campaign, launched to open up the lifestyle of Formula […]