Will App-ads.txt Foil Fraud? Not If Apps Don’t Play Along

By Florian Gramshammer, MD EMEA at Impact

Will App-ads.txt Foil Fraud? Not If Apps Don’t Play Along

With consumer demand for apps rising every year, it’s no surprise that in-app advertising is a lucrative business.  eMarketer reported that app installs grew 11.6% YOY in Q1 2019, and in 2018 the average American spent more than three hours (3:35 hours!) engaged with apps per day. Unfortunately, anywhere there’s money to be made from advertising, there’s money to be stolen via […]

Digital Industry Experts Look Ahead To DMEXCO 2018

Digital Industry Experts Look Ahead To DMEXCO 2018

As the 2018 edition of DMEXCO kicks off in Cologne on September 12, we sat down with some of digital marketing and digital business experts, to see what they are most looking forward to from this year’s conference: Carolin Schreiber, Strategic Solutions Manager, Shutterstock DMEXCO is the most anticipated event for me and my colleagues at Shutterstock […]