Three-Quarters of Marketers Prioritise Social Media when Launching New Products

By on    Latest, Marketing, Reports  

Three-Quarters of Marketers Prioritise Social Media when Launching New Products

Research unveiled has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans. The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the UK, US […]

Five by Five builds and launches wine discovery app for Bibendum, to create an engaged community of wine drinkers

By on    Apps, Latest, Projects  

Five by Five builds and launches wine discovery app for Bibendum, to create an engaged community of wine drinkers

Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five. Aimed at educating and introducing new audiences to wine, as well as foster a […]