VisualCamp unveils mobile eye-tracking technology at MWC Shanghai 2018

VisualCamp unveils mobile eye-tracking technology at MWC Shanghai 2018

K-ICT Born2Global Centre, which supports promising technology companies in their efforts to enter overseas markets, announced that member company VisualCamp unveiled their self-developed mobile eye-tracking technology to great fanfare at Mobile World Congress Shanghai 2018 (MWCS18), which took place between June 27 and 29. The mobile eye-tracking technology that VisualCamp unveiled at MWCS18 was designed to enable the approximately three billionsmartphone users from […]

Nielsen makes retail push with VR store simulation

Nielsen makes retail push with VR store simulation

Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]