Ford and Xaxis score in Vietnam using emotional triggers around the UEFA Champions League
![Ford and Xaxis score in Vietnam using emotional triggers around the UEFA Champions League Ford and Xaxis score in Vietnam using emotional triggers around the UEFA Champions League](https://lovelymobile.news/wp-content/uploads/2016/10/s3-news-tmp-116020-raj-nair-introduces-2017-ford-fusion-2x1-940-701x351.jpg)
With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]