Faster than expected uptake of 5G has led to telecoms firm Ericsson predicting that there will be 1.9bn 5G subscriptions globally by the end of 2024, an increase of 400m on its previous forecast. The speed at which mobile network providers are introducing 5G around the world means coverage is set to reach 45 per cent of the world’s […]
Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem with a tool launched June 7 that uses carrier data to verify mobile audiences on a pre-bid basis. Marketers are shelling out for bad targeting and it’s akin to flushing their budgets down the toilet, […]
Telecommunications company Ericsson has partnered with local Swedish public transportation and technology providers to conduct a six-month trial of two electric self-driving shuttle buses on public Stockholm roads. The goal is to test how the autonomous vehicles perform under real-word conditions for an extended period alongside cars, cyclists and pedestrians. The fully-electric buses can carry […]
Traditional TV and mobile screen viewing are set to reach parity by 2020, with 50 per cent of all TV and video viewing taking place on either smartphone, tablet, or laptop. According to Swedish networking and telecoms company Ericsson, the amount of video consumed on mobile devices would have increased 85 per cent since 2010. […]