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Home»Posts tagged with»emotional engagement

Research reveals how brands can make the most of the six-second video ad formats on mobile

By Newsroom on October 31, 2018   Latest, Marketing, Reports  

Research reveals how brands can make the most of the six-second video ad formats on mobile

Teads, the global media platform, has partnered with Realeyes to analyse 166 six-second creatives to understand how to make six-second video content resonate with consumers. The global research initiative tested ad creatives from 75 brands, using facial coding software to measure users’ emotional reactions, awarding each ad an EmotionAll score out of ten. It showed […]

Snapchat 2.0 creates new marketing opportunities while requiring extra diligence

By Newsroom on April 8, 2016   Apps, Latest, Marketing, News  

Snapchat 2.0 creates new marketing opportunities while requiring extra diligence

Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much. Snapchat 2.0 opens the door for marketers to create a very personal connection to consumers as users […]

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