Location Based Audience Targeting Superior in Driving Foot Traffic, Scientific Research Indicates
![Location Based Audience Targeting Superior in Driving Foot Traffic, Scientific Research Indicates Location Based Audience Targeting Superior in Driving Foot Traffic, Scientific Research Indicates](https://lovelymobile.news/wp-content/uploads/2016/10/ipgmedia.png)
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, a leading location-based marketing platform, today announced the results of a quantitative media trial examining how location based audience targeting (LBA) compares versus more traditional methods such as designated market area targeting (DMA) in mobile. The resulting infographic, Harnessing the Power […]