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Home»Posts tagged with»Direct Buys

Programmatic ad viewability ahead of direct buys for first time, says Integral Ad Science report

By Newsroom on April 2, 2019   Latest, Marketing, Reports  

Programmatic ad viewability ahead of direct buys for first time, says Integral Ad Science report

Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display for the first time in the second half of 2018. UK desktop display ads meeting the minimum viewability standards rose 8.2 per cent from H1 2018 to 69.1 per cent in H2 2018. Meanwhile, 62.4 per cent of UK mobile […]

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