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Home»Posts tagged with»Digital Ad Spend

Digital ad spend to overtake TV by the end of 2020 in Japan, according to eMarketer

By Newsroom on March 26, 2018   Latest, Marketing, Reports  

Digital ad spend to overtake TV by the end of 2020 in Japan, according to eMarketer

Bolstered by the growing demand for digital video content from millennials, digital ad spending is set to overtake TV ad spending in Japan in 2020, according to eMarketer. The report further states that TV will account for a 32.4% share, which is $13.4bn, while digital will account for 29.8%. By the end of 2020, eMarketer […]

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