VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, announced today that it had welcomed Hoopla Digital as a demand partner, as it continues to expand its demand sources amid the addition of growing numbers of clients to its ad stack. VeraViews’ new demand partner Hoopla Digital works with […]
PubMatic, the automation solutions company for an open digital media industry, announced that its Q3 2016 Quarterly Mobile Index (QMI) report identified major trends in programmatic mobile advertising, with highlights around header bidding and private marketplaces (PMPs). The company found that global adoption of header bidding for mobile web increased significantly across its revenue management […]
