Mintegral unveils 2025 APAC app-economy data insights as AI apps surge

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Mintegral unveils 2025 APAC app-economy data insights as AI apps surge

Short-drama explodes and ‘blue-ocean’ Android stores unlock cheaper user growth Mintegral today released new data and advertiser guidance showing three powerful shifts reshaping mobile growth heading into late-2025. These include the mass adoption of AI apps, the meteoric rise of short-form drama from APAC, and the emergence of third-party Android stores as a “blue-ocean” channel […]

Isobar Launches Data Insight Area; Brazilian Users Spend Half of their Mobile Allowance with Ads

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Isobar Launches Data Insight Area; Brazilian Users Spend Half of their Mobile Allowance with Ads

Isobar, the Dentsu Aegis Network’s agency in Brazil, announced a new area called Data Insights. The main goal is to work on data analytics and interpretation in different platforms, supporting the agency’s efforts in advertising campaigns. Danilo Futema, who has experience in business analytics working for the agency Cubocc, is the leader of the area. […]