A New Approach to Media Measurement: Unified, Transparent, and Built for Marketers In an industry overwhelmed with data but starved of clarity, M+C Saatchi Performance has launched M+C Saatchi OneView, a new unified measurement platform that helps marketing teams finally answer the question: “Is our media driving real business growth?” M+C Saatchi OneView combines Media […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of its proprietary transaction data analytics tool, Merkle Wallet, in the UK market. Merkle Wallet offers clients access to the most comprehensive set of UK consumer spending insights available to brands. It is powered by the broadest industry view of credit card transaction data […]
