The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey
The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. The research, from Econsultancy and AdRoll, quizzed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific. The 2017 State of Marketing Attribution report provides detailed insight into a marketer’s perspective […]