Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers to seamlessly transact on any custom duration as well as obtain KPI insights on billed […]
In-app advertising has become a more powerful consumer engagement channel for mobile advertisers and revenue stream for mobile publishers. AerServ, one of the leading inventory and audience management technology for mobile publishers and advertisers, announced the ability for programmatic mobile video buyers and sellers to transact on a Cost Per Completed View (CPCV) basis. “Mobile-first has […]
