Optimising ad journeys based on consumer sentiment could save millions, says new study

Optimising ad journeys based on consumer sentiment could save millions, says new study

According to a new study, obtaining and responding to consumer sentiment is crucial to optimising the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics. The Sentiment Driven Consumer Journey, research conducted by MAGNA, IPG Media Lab and ViralGains, the industry‚Äôs only video ad journey platform, takes a deep […]