Starbucks has added the ability to send digital gift cards to friends direct via Apple’s iMessage service. The gift cards can be paid for through Apple Pay, which is also used to redeem the gift card – the idea being to remove as many steps as possible from the process. “Over the years, giving and […]
Strategy: The objective of this mobile campaign was to generate a different user experience in which Juan Valdez’s customer could interact with the products during different times through the day. Regardless of the time or weather and could still find adequate product offerings in Juan Valdez stores, trying to become the best alternative for the […]
Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into […]