Advertising coalition extends standards for better mobile and desktop ads globally

Advertising coalition extends standards for better mobile and desktop ads globally

The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in countries […]

Google Chrome launches own ad blocker

Google Chrome launches own ad blocker

 Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers. Flashing animated banner ads and auto-playing video adverts with sound are set to be targeted, while Google will contact websites that breach the advertising guidelines and, ultimately, block their advertising if they […]