Three out of ten CMOs haven’t invested in customer experience, says new AmazeRealise report

Three out of ten CMOs haven’t invested in customer experience, says new AmazeRealise report

Research unveiled on May 1 found that 36% of CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% expecting a focused CX programme to yield long-term customer loyalty and increasing sales over time. The survey of over 100 senior CX professionals from national and international brands of all sizes was carried […]