Pinterest announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap’s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration […]
Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s integrated marketing strategy, global marketing team and brings considerable digital marketing expertise. Saiz has been promoted from within the ranks of […]
New research from Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]