Claritas buys measurement company Barometics to boost target optimisation

Claritas buys measurement company Barometics to boost target optimisation

Claritas, a leading data company that helps brands identify and target their best customers through segmentation, has acquired Barometric, a media tracking and measurement company. Through this acquisition, Claritas is advancing its transformation by investing in new technologies that enable marketers to identify, deliver and optimise audiences with unmatched precision. Barometric’s proprietary identity graph technology […]