Costcutter Supermarkets Group (CSG) has notched up another first in the UK convenience sector by using audio messaging to drive store visits. Joining forces with mobile adtech firm, TabMo, CSG has responded to the increasing use of voice-enabled devices and music streaming apps, by adding sound to its extensive programme of mobile advertising for retailers. […]
TabMo, the first mobile DSP combining programmatic ad buying with proprietary creative ad units, and Integral Ad Science (IAS), the global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry, today announce a pre-bid integration on TabMo’s Hawk platform. Through this partnership, Hawk gives online marketers improved brand […]
