Samsung and Shea Glover uncover Gen Z reactions to being called beautiful

Samsung and Shea Glover uncover Gen Z reactions to being called beautiful

Samsung Galaxy has joined forces with Shea Glover for a schmaltzy but touching recreation of the influencer’s 2015 film ‘People react to being called beautiful’, capturing the moment strangers from the Generation Z strata react to the compliment. The collaboration with Glover, a young director and ‘social anthropologist’, aims to tap into young people’s craving […]

Cheil Worldwide creates ‘Beat the Street’ Samsung VR game to improve road safety for children

Cheil Worldwide creates ‘Beat the Street’ Samsung VR game to improve road safety for children

In the Netherlands, thousands of young children cycle to school and back every day. Every year, a large number of those children are involved in road accidents, some of them fatal. This is mainly due to the children’s lack of experience with road traffic. To address this problem, in collaboration with Veilig Verkeer Nederland (the […]