“Do it”, “everything is possible”, “yes, we can!” are phrases that we see everywhere. In sport clothes brands, isotonic beverages, yogurts, books, preachers and politicians. The culture of “you can” has taught us that with effort and perseverance we can do anything. But the truth is that there is something we can’t do: win […]
The Samsung Blind Cap, a swim cap that vibrates when swimmers get close to the wall to let them know that they need to turn, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. Ever since blind swimming became a Paralympic sport over 50 years ago, coaches have been […]
