Chat Apps – Lovely Mobile News

Global messaging trends: Brits chose chat apps over texts as SMS declines, according to ReportLinker

By Newsroom on April 12, 2018 Latest, Marketing, Reports

Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties. In Australia: • The number of people who own a smartphone but no fixed telephone line has been increasing […]

Warc Toolkit 2017: The rise of ‘dark social’ and chat apps to impact marketers

By Newsroom on January 25, 2017 Apps, Features, Latest, Marketing, Reports

The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’, driven by the rise of chat or mobile-focused messenger apps, […]