Channel 4 has launched Dynamic TV, an ad innovation which enables potentially thousands of variations of data-driven creative to be served across large screen devices such as smart TVs, as well as on mobile and desktop VoD (Video on Demand) platforms. The solution has been was developed with Channel 4’s video technology partner, Innovid. In a […]
Channel 4 revealed the world’s first AI driven TV advertising technology that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show. At its first ever 2018 summer Upfronts event, Channel 4 announced it is seeking advertising partners to test its exclusively owned, tech-driven commercial innovation live on […]
The BBC, ITV, and Channel 4 are reportedly in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK. The talks, which are believed to also include NBC Universal, are still in their early stages and no real direction has yet to be confirmed, […]