The new deal provides Blis with 3 years of exclusivity, which will enable their customers to tap into anonymised and aggregated geographical insights on mobile brand engagement. Blis, the geo-powered advertising tech stack, has announced a new partnership with Virgin Media O2 Business to position the company as the exclusive partner for the O2 Motion Brand Elevator […]
Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and […]
The use of emojis has added a lot to text communication. We all know that when you receive a disco dancing emoji followed by three wine glasses in response to the question of whether your friend is still on for a few after work drinks, that the night could be about to spiral out of […]
Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. xAd worked with media buying agencies Vizeum and Amplifi to develop and deliver engaging content to 18-34 year olds living in the city, inspiring them to seek out their own ‘Urban […]