Digital consumer spending in India is a $100 Billion opportunity, according to the Boston Consulting Group

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Digital consumer spending in India is a $100 Billion opportunity, according to the Boston Consulting Group

Capturing the growth of digital influence and key consumer insights that will drive the next phase of digital consumer spending in India, Boston Consulting Group (BCG) and Google India released a report, Digital Consumer Spending in India: A $100 Bn Opportunity. The report projects that the potential for digital spending is expected to grow 2.5 […]

Big Performance Gaps Persist in Marketers’ Digital Skills Development

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Big Performance Gaps Persist in Marketers’ Digital Skills Development

Despite fast-rising digital-marketing budgets, consumer companies continue to lag in the development of essential digital-marketing skills, particularly in high-impact channels and capabilities, such as mobile, video, and testing. In fact, they have shown no overall improvement in the last 18 months, according to a new survey by The Boston Consulting Group (BCG), which found that […]