Channel 4 launches Dynamic TV ad targeting solution for VoD platforms

Channel 4 launches Dynamic TV ad targeting solution for VoD platforms

Channel 4 has launched Dynamic TV, an ad innovation which enables potentially thousands of variations of data-driven creative to be served across large screen devices such as smart TVs, as well as on mobile and desktop VoD (Video on Demand) platforms. The solution has been was developed with Channel 4’s video technology partner, Innovid. In a […]

Pret A Manger Hints At Imminent Android Pay Launch in UK

Pret A Manger Hints At Imminent Android Pay Launch in UK

Google’s launch of its Android Pay platform in the UK may be extremely imminent, according to tags seen on payment terminals at fast food chain Pret A Manger, which suggested that the brand was now accepting Android Pay. According to The Telegraph, multiple Pret A Manger branches in London have added tags to credit card […]