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Home»Posts tagged with»BIA / Kelsey

Consumers willingness to share location with apps rises, but privacy concerns persist

By Newsroom on November 8, 2017   Apps, Latest, Marketing, Reports  

Consumers willingness to share location with apps rises, but privacy concerns persist

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research from Verve. 73% of consumers say they now allow apps to access their mobile’s location, and one in ten (11%) say they always allow apps to do so. But advertisers and publishers […]

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