Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behaviour with location data and insights – this solution helps media buyers and sellers better […]
Cyance, a multi-award winning B2B customer behaviour technology company, has been appointed by Technology Services Group (TSG) as a key supplier. TSG, one of the UK’s leading IT services and solutions providers, is deploying the Cyance Nexus Behaviour Based Marketing Platform to enhance its account-based marketing capabilities and generate improved customer interactions. The Nexus […]
A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them. The Verto Analytics study shows that the health/fitness sector – such as Fitbit and the NHS – is the most dominated by smartphone usage. Smartphones […]
A10 Networks, a Secure Application Services company, has revealed in new research that Britons are so addicted to and dependent upon their smartphones and applications that a quarter believe mobile apps are equally as important as a basic human resource such as eating, breathing and drinking. The Application Intelligence Report (AIR) is a global research […]