Lipton Launches #BeAMaker Vertical Video Campaign
Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]