Telefónica’s Axonix acquires leading UK geolocation data startup Statiq

Telefónica’s Axonix acquires leading UK geolocation data startup Statiq

Telefónica’s programmatic trading platform, Axonix, has acquired British mobile geolocation data startup Statiq. The investment has been driven by Axonix’s scale and diversification strategy and will give the Spanish telecoms company a wealth of data to better target consumers. Statiq launched in 2013 and has built a portfolio of partners ranging from demand side platforms […]

AOL and O2’s Weve Form Strategic Alliance to Improve Mobile Insights

AOL and O2’s Weve Form Strategic Alliance to Improve Mobile Insights

AOL UK and Weve, O2’s mobile marketing and commerce services provider, have joined forces to help advertisers target and reach customers more effectively. Using mobile ad exchange Axonix’s technology, Weve Insights will be integrated into AOL’s media properties and the One by AOL programmatic platform. This will allow AOL’s, advertisers’ and Axonix’s first-party data to […]