Since it was founded in 2011, Snapchat has exploded onto the social media scene, boasting 187 million active daily users globally, as reported in February 2018. This was up 18% (29 million) year on year and an impressive 75% (80 million) compared with Q4 2016 (Statista February 2018). What’s interesting from a brand perspective is […]
Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much. Snapchat 2.0 opens the door for marketers to create a very personal connection to consumers as users […]
