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Home»Posts tagged with»Augmented Trial

BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR filter

By Newsroom on November 22, 2017   Latest, Marketing, News, Showcase  

BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR filter

 BMW goes fully digital in their purchase funnel. The German Automobile company is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualise how products look in the real world before purchase. The brand is using the technology to promote its latest and funkiest X SUV – the X2 […]

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