New report from Neuro-Insight highlights under-used potential of sound in creative communications
Neuro-Insight, a neuroscience-based research company, is launching a new report, entitled: ‘Tuning into sound: the under-used creative resource’. The report outlines the unique power of audio communication and identifies it as a resource that’s underused by most brands and advertisers, setting out creative and media strategies that can harness sound to optimise communication effectiveness. The […]