Fyber integrates data to enable publishers to sell high-demand audiences at premium prices
Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom […]