Alphabet Earnings: Google’s Mobile Transition is a Double-Edged Sword
![Alphabet Earnings: Google’s Mobile Transition is a Double-Edged Sword Alphabet Earnings: Google’s Mobile Transition is a Double-Edged Sword](https://lovelymobile.news/wp-content/uploads/2017/10/mw_logo_social-701x368.png)
Cost-per-click metric’s decline quickens as more of Google’s advertising revenue derives from smartphone use As mobile-device usage has surged, Alphabet Inc.’s Google has managed to change along with its users, but it is a victim of that success in one important way. The search giant has managed to transition its enormously profitable advertising business […]