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Home»Posts tagged with»Arun Pattabhiraman

Mobile video advertising and native ads now key in marketer’s arsenal

By Newsroom on November 9, 2016   Innovation, Latest, Marketing, News, Reports  

Mobile video advertising and native ads now key in marketer’s arsenal

Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so. According to a Criteo survey, 36% of online traffic for major retail, e-commerce and travel companies in India, comes from mobile […]

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