Applift, a leading mobile ad tech company, announced the appointment of Maor Sadra to Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising to the role Managing Director & Chief Revenue Officer in 2015. Applift’s Co-Founder, Tim Koschella, hands the reins of CEO to Sadra as Applift continues […]
Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along […]
AppLift — a mobile ad tech company — officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention. According to a company statement, DataLift 360 enables mobile marketers to access and target desired users through seamless and unified connections […]