Facebook Adds More Refined Targeting for App-Install Ads

Facebook Adds More Refined Targeting for App-Install Ads

Much has been said in 2016¬†about the decline of apps, with reports saying that the boom in app downloads is declining, if not over. In May, the top 15 apps saw downloads decline 20% on average in the U.S., according to research from Nomura and SensorTower. But as more and more people perform more actions […]