Three out of ten CMOs haven’t invested in customer experience, says new AmazeRealise report
Research unveiled on May 1 found that 36% of CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% expecting a focused CX programme to yield long-term customer loyalty and increasing sales over time. The survey of over 100 senior CX professionals from national and international brands of all sizes was carried […]
