IAB survey demonstrates the negative impact of advertising on the mobile experience

IAB survey demonstrates the negative impact of advertising on the mobile experience

Surveying 3,600 mobile users from 18 countries spanning North and South America, Europe, Asia and Africa, the Internet Advertising Bureau’s (IAB) ‘Always On – A Global Perspective of Mobile Consumer Experience’ study reveals how mobile advertising is having an adverse effect on many people’s day-to-day experiences on their mobile phones. The research illustrates that consumer […]