You know those people who always have something to say, the ones who feel it’s their responsibility to make sure there is never a gap in the conversation. You might have worked with them, been stuck with them at a party or even know them personally. These are the people who are certain it’s their […]
Surveying 3,600 mobile users from 18 countries spanning North and South America, Europe, Asia and Africa, the Internet Advertising Bureau’s (IAB) ‘Always On – A Global Perspective of Mobile Consumer Experience’ study reveals how mobile advertising is having an adverse effect on many people’s day-to-day experiences on their mobile phones. The research illustrates that consumer […]
