CHE Proximity chases AR with new Mixed Reality practice

CHE Proximity chases AR with new Mixed Reality practice

CHE Proximity has announced the launch of a new practice, CHEP Mixed Reality, which will be spearheaded by Charlotte Bruton. The new offering will leverage CHEP’s existing advanced engineering team currently organised across commerce cloud, marketing cloud, ad cloud and data cloud teams. Bruton is a Frost Collective alumnus and recent McCann National Digital and […]

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN Worldwide (INNOCEAN) introduced “GLATUS,” everyday wearable smart sunglasses, becoming the first advertising agency to produce a direct-to-consumer Information and Communications Technology (ICT) product. GLATUS is now available for pre-order via Kickstarter, the world’s largest crowdfunding platform. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and […]

Isobar launches ‘XR Playbook’ to guide the future of experience

Isobar launches ‘XR Playbook’ to guide the future of experience

Global Digital Agency Isobar has published a ‘XR playbook’, a guide to help marketers leverage XR to support creative experiences and drive business growth. It looks at the history of technology and shares Isobar’s view of the XR landscape and the opportunities that the technology has for marketers. It also discusses the role of human-insight […]

ADmantX boosts its Brand Care offering with new brand safety segments for vertical sectors

ADmantX boosts its Brand Care offering with new brand safety segments for vertical sectors

ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, announces it has launched new brand safety categories for different vertical sectors  to reinforce its Brand Care offering.  Powered by its Natural Language Processing (NLP) technology, ADmantX – thanks to its granular semantic analysis at page level – has enriched its brand safety vertical […]

New online tool from LAB helps improve team work

New online tool from LAB helps improve team work

LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has launched a new online tool which enables people to better understand their own drivers and those of their co-workers, in order to improve teamwork. The People Dynamics tool helps […]

Merkle launches data-driven planning methodology, Pando Planning, in the UK

Merkle launches data-driven planning methodology, Pando Planning, in the UK

Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the launch of its new planning methodology, Pando Planning. The launch of Pando Planning comes at a time when brands are demanding media strategies informed by robust first-party data insights, enabling them to reach audiences where they actually consume media. This planning approach delivers greater efficiency and value for clients and […]

Out There Media launches new division in support of Mandela Mile

Out There Media launches new division in support of Mandela Mile

Out There Media (OTM) has created a new division to help deliver humanitarian campaigns worldwide via its platform Mobucks. The platform is said to be connected to mobile network operators globally. ‘Out There Impact’, the newest division’s mission is to improve people’s lives via mobile technologies.  It aims to do this by facilitating and fostering mobile […]

Publicis Groupe finalises the acquisition of Epsilon

Publicis Groupe finalises the acquisition of Epsilon

Publicis Groupe announced the completion of the acquisition of data-driven marketing company, Epsilon from Alliance Data Systems Corporation, at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple.  Based on pro-forma 2018 numbers, the transaction is 12.5% accretive to headline EPS and 18.3% to Free Cash Flow, excluding any transaction-related synergies. […]

Imagination partners with voice and AI experts RAIN to build brand experiences of the future

Imagination partners with voice and AI experts RAIN to build brand experiences of the future

Global experience agency Imagination and voice and conversational AI experts RAIN this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]

AdColony announces return of media veteran Matt Barash and new additions to executive leadership team

AdColony announces return of media veteran Matt Barash and new additions to executive leadership team

AdColony, the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the promotion of Camila Franklin to VP of Programmatic and Tom Simpson to VP of Brand & Exchange, APAC. These announcements coincide with AdColony combining its programmatic private marketplace and open […]

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