Partnership with global travel loyalty programme means Nectar members will soon be able to use and earn Nectar points on hotel and resort stays around the world Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on […]
The new deal provides Blis with 3 years of exclusivity, which will enable their customers to tap into anonymised and aggregated geographical insights on mobile brand engagement. Blis, the geo-powered advertising tech stack, has announced a new partnership with Virgin Media O2 Business to position the company as the exclusive partner for the O2 Motion Brand Elevator […]
UK’s largest multi-partner loyalty programme teams up with major water supplier and will use reward points to incentivise behavioural change in water usage Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has partnered with Severn Trent to reward customers for adopting smart meters and reducing water consumption. The trial Severn Trent […]
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly-expanding team. Alysha is US-based, and […]
The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro. With its collaboration with Google Cloud, The Brandtech Group clients will enjoy access to advanced Google Cloud models as they’re available, with the latest to generate insights, assets, predictions and […]
Onetag selects Cedara to provide comprehensive, fully compliant emissions measurement for buy- and sell-side customers Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara […]
UKSAFC will work with C.A.N.’s 180+ members in working to break the economic link between advertising and harmful content The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been […]
The AI-powered Programmatic Curation Platform bolsters its global team as it builds momentum for a strong 2024 Cookieless curation platform Onetag has bolstered its senior global team with five new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet. Harry […]
The video certification process gives SeenThis clients the option of having IAS validation of video metrics – an industry-first for video display Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video […]
New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]