VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, is delighted to announce the appointment of David Murray as Demand Director. David is a London-based commercial specialist with a wealth of advertising industry knowledge acquired during his time at a number of the largest, most commercially successful and well-known […]
Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner
AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive to monetize their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network. InGamePlay brand ads are seamlessly integrated into the gameplay of Wolves Interactive’s endless arcade game series Traffic Tour and Motor Tour as […]
The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai
Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working with ever-growing numbers of top brand clients. In an industry first, MediaMath and Cavai’s partnership will bring conversational advertising solutions to programmatic advertisers at scale […]
JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe video ads. Verity™, the only independent ad-tech platform to achieve the Media Rating Council’s content-level […]
Seedtag makes its entry into the United States market, opening headquarters in New York and hiring of Managing Director Brian Danzis Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its […]
Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.
Adverty Releases Unity SDK 4.0, With 2D Games Support And A Refreshed Suite Of High-Quality Ad Assets For The Ultimate In-Game Advertising Experience
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the award-winning studio […]
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]
People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]
The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]