Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service

Custom audiences and bidding combined with AI to manage and optimise campaigns in real-time

Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service

Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.  The French keyword targeting company defines custom target audiences based on keywords in the content they read with artificial intelligence and use Beeswax’s Bidder-as-a-Service to improve branding and performance on programmatic video, native and display advertising.  Keymantics leverages Beeswax’s […]

Results International’s Julie Langley on the Adobe TubeMogul deal

Results International’s Julie Langley on the Adobe TubeMogul deal

Photoshop software maker Adobe Systems Inc said on Thursday it would buy advertising company TubeMogul Inc for about $540 million, net of debt and cash, giving it a bigger presence in the rapidly growing online video market. Adobe’s $14 per share cash offer represents an 82.5 percent premium to TubeMogul’s Wednesday close. Shares of TubeMogul, […]