Gen Z are the most likely to be influenced online while being the most savvy, finds Adobe study
Despite being the first generation to grow up online, new data reveals that Generation Z (age up to 23) are the age group most likely to be influenced by what they see on the internet. Adobe’s Across The Generations study surveyed 1,200 UK consumers evenly distributed across Gen Z, Millennials, Gen X and Baby Boomers. It found that […]