App Annie acquires analytics firm Libring, bringing adtech-related insights to its platform

App Annie acquires analytics firm Libring, bringing adtech-related insights to its platform

App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its mobile app market data side by side with advertising analytics data in order to paint a more complete picture of an app’s performance […]

UK government to probe whether digital ad market poses ‘harm’ to people

UK government to probe whether digital ad market poses ‘harm’ to people

The UK government’s Competition and Markets Authority (CMA) has launched an investigation into the digital advertising dominance of online platforms like Google and Facebook, as well as how consumer data is used in the wider market. The probe could have far-reaching implications not only for the ad-supported digital duopoly, but also for adtech players. “We are assessing […]

Talon Launches AdTech Platforms for OOH

Talon Launches AdTech Platforms for OOH

Talon has developed proprietary technology platforms that allow internal users and external customers to engage seamlessly with Out-of-Home (OOH) to deliver meaningful outcomes.   The two platforms simplify a fragmented and complex medium by bridging the gap between advertisers’ demands and existing capability in the OOH market place. They will be instrumental to delivering more advanced capabilities […]

Pocketmath Serves 80 Billion Ad Impressions

Pocketmath Serves 80 Billion Ad Impressions

Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, announced that it has reached and surpassed 80-billion impressions served since January 2015. This milestone represents an industry shift in favour of mobile devices, as the mobile-focused ad company continues to gain momentum in the marketplace. Focusing exclusively on […]

Tappx launches App-ads-txt.com to drive adoption for app-ads.txt

Tappx launches App-ads-txt.com to drive adoption for app-ads.txt

Tappx, a leading AdTech company specialising in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorised digital advertising inventory to help fight digital advertising fraud. Tappx created the free web hosting service App-ads-txt.com to […]

IPONWEB hires Moritz Wuttke to build on programmatic TV potential

IPONWEB hires Moritz Wuttke to build on programmatic TV potential

IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, leading, and managing all TV commercial opportunities globally and will partner with internal […]

Criteo releases State of Ad Tech 2019 report

Criteo releases State of Ad Tech 2019 report

Criteo, the advertising platform for the open internet, released the “State of Ad Tech 2019” report which evaluates how today’s marketers can successfully convert audiences throughout each stage of the purchasing journey. Criteo surveyed 901 direct response marketers in partnership with Euromonitor International, including 100 in the U.S., to better understand the challenges of converting […]

Tappx appoints David Lahoz Martin as Lead Product Strategist

Tappx appoints David Lahoz Martin as Lead Product Strategist

Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed Spanish advertising industry veteran David Lahoz Martin as its lead Product Strategist.   David’s primary mission is to help reinforce Tappx’ position as one of the leading companies in the digital advertising world. David is heading up the optimisation […]

Applift appoints Maor Sadra as new Chief Executive Officer

Applift appoints Maor Sadra as new Chief Executive Officer

Applift, a leading mobile ad tech company, announced the appointment of Maor Sadra to Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising to the role Managing Director & Chief Revenue Officer in 2015. Applift’s Co-Founder, Tim Koschella, hands the reins of CEO to Sadra as Applift continues […]

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